About Us


Cover appeal is an independent online boutique for the modern woman.

We're on a mission to share our joy for dressing whatever your age and help those who may be stuck in a style rut. Take the stress out of shopping and have fun in the process.

Our team of stylists do the legwork for you, keeping you up to date with a mix of styles from classic to seasonal key trends, carefully selecting the most exciting and unique pieces for you to browse at your leisure. Our aim is to provide an affordable, stylish and effortless look that is different from the high street. 

With expertly chosen collections we're confident our styles are on trend and ideal for the modern woman.   

With a mix of styles from a day in the office to drinks with friends, we’re sure you’ll find something you like. Cover appeal is a place that you can shop for unique, stylish and affordable pieces without compromising on quality. 

Sally & Tania (Co-founders)

Sally & Tania Cover-appeal cofounders

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